The makeup industry is undergoing a radical change as consumers seek out products that are more skin- and environmentally friendly.
In a movement that is redefining beauty standards, natural ingredients have taken center stage in the cosmetics industry. The rise in awareness about skin health and environmental sustainability has led to a growing demand for beauty products that use ingredients derived from nature instead of chemical compounds.
From the catwalk to the everyday makeup bag, consumers are looking for makeup formulas that not only enhance their appearance but also care for their skin. Ingredients such as coconut oil, aloe vera, shea butter, and pigments derived from natural minerals are becoming key pillars of new product lines. These components not only offer dazzling visual results but also possess moisturizing and nourishing properties that benefit the skin in the long term .
Dermatologist María Rogel says that “if they contain natural ingredients such as calendula or chamomile with a calming and anti-inflammatory action, they will improve the redness and sensitivity of the skin.”
Natural makeup is not only concerned with the well-being of the skin but also with environmental sustainability. “One of the benefits of using beauty products with natural ingredients is that natural cosmetics protect and respect the environment, generating a smaller carbon footprint in their production.
Many brands are opting for recyclable packaging and reducing their ecological footprint by using responsibly sourced ingredients.
This trend has led to increased collaboration with local communities that supply natural ingredients, fostering the local economy and promoting fair trade practices.
Natural materials are less likely to cause irritation or allergies, making them a safe choice for a variety of skin types. “Vitamin C is a powerful antioxidant, it has so many benefits. It helps protect the skin from sun damage, and free radicals, and reduces fine lines and wrinkles,” says the expert.
As demand continues to grow, cosmetic brands are investing in research and development to create innovative products that combine the effectiveness of traditional makeup with the benefits of natural ingredients. Without a doubt, one thing we must keep in mind is that “both traditional and natural cosmetics are cruelty-free, all cosmetics sold in Europe must certify that they have not been tested on animals.” This trend is not only transforming the way we see ourselves but also the way we perceive beauty and its reaction to nature.
Natural cosmetics use raw materials of natural origin; organic cosmetics also require that they be produced according to organic farming standards. “We must look for products without comedogenic ingredients such as oils, as they can clog pores and cause acne breakouts,” says the dermatologist.
The main characteristic of organic cosmetics is that they use materials that, in addition to being natural, have been produced following the criteria for organic farming established by the European Regulation or other equivalent standards in other countries for organic production.
Cosmetics are undergoing a revolution driven by natural ingredients. For the makeup expert: “The most important thing when applying makeup is to take care of our skin first. We have to prepare the skin well so that the makeup lasts all day and looks pretty.”
This revolution not only highlights the importance of taking care of your skin but also reflects a deeper commitment to the planet.
With the union of beauty and sustainability, the future of cosmetics looks brighter and more natural than ever.
Some of the most commonly used ingredients in natural cosmetics are oil, which gives softness and shine to the formula; parabens, which help preserve the ingredients in makeup, preventing the formation of fungi or the growth of bacteria; alcohol, which makes the product spread easily; and titanium dioxide, which absorbs and blocks exposure to ultraviolet rays.
“The amount of synthetic ingredients should be lower than in conventional cosmetics,” says Rogel.
Aloe vera, known for its healing properties, is an excellent natural moisturizer that helps soothe irritated skin and reduce redness.
Coconut oil, for its part, is a rich source of fatty acids that deeply nourish the skin and can help maintain the skin barrier.
Honey, with its antibacterial properties, is an ally in the treatment of blemishes and acne, while green tea offers antioxidants that fight free radicals and contribute to younger, fresher skin.
In addition to its direct benefits for the skin, using natural ingredients is also a step towards sustainability and reducing environmental impact. By choosing products that contain natural ingredients, consumers are helping to reduce the demand for synthetic chemicals and plastic packaging.
In a market saturated with options, it is important for consumers to educate themselves and choose products that align with their values and needs. Before incorporating any natural ingredients into your facial care routine, it is advisable to consult with a dermatologist to ensure they are suitable for your skin type and will not cause adverse reactions.
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